OLIMPIC GAMES RIO 2016 I DIRECTV I CREATIVE DIRECTOR / CO DIRECTOR / CONCEPT / EXECUTIVE PRODUCER I ON AIR CAMPAIGN / TV SPOT / TV BRANDING
ID
DIRECTV SPORTS SPECIAL TV BRANDING
MAKING OF IMAGES
CAST:
Creative Director: Claus Cibils & Mariano Farias
Original Concept: Claus Cibils
Executive Producer: Claus Cibils
Production Company: PLENTY
Music: Indigo Música
Client: DIRECTV
Producers: Johann Gamez, Shirley Hernandez
PLENTY TEAM:
Live Action Director: Mariano Farias
Executive Producers: César Morán Mazo & Inés Palmas
Producer: Clara Etcheverry
AD: Mechi López
Art Director: Macs Riedel
DP: Juan Maglione
Production Design: Leonor Garcia Vercillo
Set dresser & Construction: Jimena Sorenson, Elian
Pittaro, Milena Sanchez, Maria Laura Estevez, Maria
Eugenia Tomé, Clara Carranza, Mariangeles Gelosi,
Carolina Stefanini, Diego Cinalli & Federico Valinoti
Art Department Assistant: Rosario Mercau
Production Coordinator: Matias Bossie
Design: Hernan Estévez, Macs Riedel, Sergio “Fuego”
Damonte, Germán Merlo, Lucia Izco & Valeria Moreiro
Animation Director: Hernan Estévez
2D & 3D Animation: Hernan Estévez, Macs Riedel, Sergio “Fuego”
Damonte & Luis Sencio
3D Character Modelling & Design: Franco Carlesimo
3D Arq. City Modelling & Design: Lucas Carracedo,
Benjamín Jagusiecsko & Guido Claverie
3D Printing: Mariel Lluch
Lighting and rendering: Macs Riedel, Sergio “Fuego” Damonte
Editing: Marcelo Gottifredi
Color: Macs Riedel
VFX Supervisor: Fernando Morán
Compositors: Ancel Patterson, Benjamín Jagusieczko,
Macs Riedel & Sergio “Fuego” Damonte
Plenty: http://plenty.tv
PUBLICACIONES
PROMAX / Daily Brief (HOT SPOT):
http://promaxbda.org/brief/content/hot-spot-plenty-recreates-rio-for-directv
PROMAX TOP 5 HOT SPOTS: AUGUST 2016:
http://promaxbda.org/brief/content/top-5-hot-spots-august-2016
MOTIONOGRAPHER:
http://motionographer.com/quickie/3d-printing-projection-mapping-directv-rio-2016/
STASH MEDIA:
http://www.stashmedia.tv/scenes-plenty-directv-rio-2016/
“When an agency commits to recreating an entire city out of
fiberboard and 3D printing, people notice. The same holds true
for creative global art campaigns, the Rio Olympics opening,
and pieces that make us see the world differently by presenting
everyday objects, like a football, in a whole new light."
CATE LECUYER | PROMAXTOP 5 HOT SPOTS: AUGUST 2016